Crafting Lasting Brands.
From Concept To Impact.
Philosophy
Dive in, transform and rise to a new level.
“I don’t believe in coincidences, I believe in strategic excellence. For me,
brands are far more than just beautiful logos. They are personalities, stories, problem-solvers and aspirations. I work with visionaries who seek more than just a brand: they want something authentic, genuine, and radiant from within. Because true excellence is not found in abundance, but in the art of reduction to the essentials. And this is where real craftsmanship reveals itself.”
— Tanja Grill, Founder & Creative Director TANOLARA®
Mission
TANOLARA® supports value-driven companies in the premium segment to make their essence visible. With strategic foresight and a design philosophy grounded in Earthly Luxury, luxury is redefined as minimalist and refined, shaped by passionate craftsmanship.
This is how brands are created that touch people emotionally, make quality tangible, and endure as timeless statements beyond passing trends.
Founder & Creative Director
Tanja Grill
Tanja is the founder and creative force behind TANOLARA®. She holds a Master’s degree in Business Consulting & Management with a specialization in Marketing & Sales.
She worked in marketing for an international luxury joinery for nearly a decade. During that time, she combined strategic vision with interpersonal sensitivity, cultivating a deep appreciation for high-quality craftsmanship.
Strategic in thinking. Creative at heart. Clear in design.
Her career led her into the world of yachts, private jets, and exclusive interiors, where excellence is standard, precision is non-negotiable, and perfection is part of everyday work.
In June 2024, she had the bravery to chase her dream and founded TANOLARA® that December. She was passionate about passing on her expertise and international experience to companies equally uncompromising in their quality.
Since then, she has guided visionaries on their journey to self-realization, shaping brands that reflect the true value of their products and services.
More than values, a DNA:
TNLR
If you remove the vowels from TANOLARA®, what remains is the core.
Four letters that shape the studio’s DNA. They embody values that resonate in every project – strategically, creatively, and in substance. Rooted in the present, aligned with the future.
TRANSPARENT & THOUGHTFUL
True collaboration begins with clarity. At TANOLARA®, openness and depth go hand in hand to reveal what a brand truly is and what it can come.
NATURAL & GROUNDED
Inspired by the quiet strength of nature, TANOLARA® embraces an approach that feels authentic, timeless and of lasting quality. No staging – but an emphasis on the natural.
LOVING THE DETAILS & PASSIONATE
Sophistication thrives on nuance. From color palette to imagery to typography – each detail is chosen with intention and care, until a harmonious whole emerges.
REFINED & VISIONARY
Branding is not about following trends, it’s about consciously opening new paths. With foresight and vision, every brand is designed to endure – and to grow into what it is meant to be.
Do we share the same values?
