Reading time: 3 min.
Earthly Luxury: The special design philosophy of TANOLARA®
Do you know the feeling when something appears understated, simple, and yet incredibly valuable? This is exactly what our design philosophy Earthly Luxury at TANOLARA embodies. It is more than just a style – it is an attitude. A conscious use of typography, colours and imagery, combined with natural materials and refined processing techniques, brings high-quality minimalism to life.
LUXURY THAT COMES FROM REDUCTION
“In a world full of sensory overload, true luxury lies in reduction. Stripping away the superfluous. Focusing only on what matters. This does not about renunciation, but about deliberate clarity. Earthly Luxury shows how elegant design can be understated yet powerful. This restraint creates room for quality and timelessness. For me, this is the most beautiful luxury: things that don’t need to shout, but inspire through their quiet, honest nature.” ___ Tanja Grill, Founder & Creative Director
NATURAL MATERIALS THAT TELL STORIES
What makes Earthly Luxury at TANOLARA so special is the love of natural, premium materials. I carefully select papers and surface, processed with a precision and quality second to none.
These materials tell their own stories, stand apart from the ordinary, and embody values such as craftsmanship, durability and authenticity. They create a tactile experience that makes a brand’s value tangible and forges a deep emotional connection with the viewer. The combination of exceptional material quality and minimalist design results in an expression that is timeless, honest and sustainable – exactly what Earthly Luxury means to me.
Partnerships at eye level
Over the years, I have built up a reliable network of partners who set standards in their field. These producers and printers are true masters of their craft, working with materials and techniques that cannot simply be found online, but stand out through experience, precision and a profound understanding of quality. It is this unique combination of professional excellence and uncompromising standards in design and quality that sets TANOLARA apart from other agencies.
