Services

Branding _____ Marketing

The foundation

Bespoke branding

TANOLARA Services – Founder Tanja

It's all about the brand strategy & corporate identity.

The journey begins deep within the core of the brand.

The journey begins deep within the core of the brand. Brands that know their values, follow a clear vision, and embrace their uniqueness shape an identity that resonates with their customers. A brand strategy defines direction and purpose, while the corporate identity translates this essence into a distinctive visual and verbal presence.

Benefits

Authentic presence

A bespoke brand embodies who you are and what you stand for – bringing your vision, story, values and craftsmanship to life.

Greater appreciation

Thoughtful branding conveys quality and professionalism, positioning your offer at a premium level – clear and self-explanatory.

Clear competitive edge

Precise positioning sets you apart and highlights your uniqueness – visible, tangible and beyond imitation. It gives you a lasting advantage.

Growth driver

A strong brand builds trust, strengthens customer loyalty, attracts talent that shares your values, and enhances the value of your business in a long-lasting way.

Branding process

01 ____ Strategic depth

We start by uncovering your true “why”

Values, vision and inner drive are revealed in the strategy paper. Based on this foundation, analysis and research ensure a distinctive positioning in the market. A visual mood board sets the creative direction and defines the design path.

02 ____ Design process

This is where vision begins to take shape.

The brand is given a face, a voice and an identity – from the logo and claim, to the color world and typography, to imagery and tonality. The result is a visual signature that authentically represents your brand.

TANOLARA Branding Process; Eine Person im cremefarbenen Blazer hält einen aufgefächerten Farbfächer mit zahlreichen bunten Farbmustern in den Händen.
Eine Person hält mehrere Papierproben in neutralen Beige- und Weißtönen in den Händen, darunter auch handgeschöpftes Papier mit gerissenen Kanten.

03 ____ Logo & Brand Book

Unleash your brand’s full potential through uncompromising consistency.

By the end of the process, everything is anchored in the brand book — a guiding thread that ensures clarity, direction, and consistency across all touchpoints. The brand book supports decision-making and serves as a guiding light on the journey of turning your vision into reality.

From branding to brand experience

Creative marketing

Bring your brand to life and leave a lasting impression on your audience.

Show the world what your brand stands for, and inspire with experiences that last.

Based on your briefing and a clear objective, TANOLARA® develops a marketing strategy with measurable criteria. Market and target group analyses form the foundation for creating relevant content and powerful messages. With a tailored marketing mix, every medium – from business cards to communication campaigns – becomes a brand ambassador, builds trust and strengthens your position in the premium segment.

TANOLARA Services – Founder Tanja

Marketing SERVICES

Schwarz-weiß Fotografie einer Frau im schwarzen Blazer, die seitlich in die Kamera lächelt und eine positive, elegante Ausstrahlung vermittelt.
  • Consulting and development of a marketing & sales strategy
  • High-quality print & publishing design
  • Business stationery & templates
  • Website design*
  • Event management*

*in collaboration with curated partners

FAQ

A complete branding process usually takes 4 to 6 weeks, depending on the individual scope of services and the speed of the feedback loops.

Based on your needs and preferences, branding may include the following services:

  • Market & competitor analysis
  • Brand positioning
  • Brand story: What does the brand stand for? Vision, mission and values.
  • Target group analysis & persona
  • Corporate design: logo, color palette, imagery & typography
  • Corporate communications: tonality, core messages, voice & sound
  • Communication strategy & media recommendation
  • Website look & feel
  • Business card design
  • Brand Book

Every marketing project begins with a detailed client briefing:

  • Analysis of the current situation
  • Definition of the target group
  • Setting goals & non-goals
  • Budget & timeline


Based on this foundation, a marketing strategy is developed. This includes:

  • Strategy & conception of a tailored marketing mix
  • Clear definition of KPI to measure success
  • Conception, design & implementation of defined measures
  • Ongoing analysis & performance measurement

To ensure a mutual commitment, a 50 % deposit is required at project start. In case of short-term cancellation, this deposit is non-refundable, as time has already been allocated and other inquiries postponed. The remaining balance is due upon project completion.

Full usage rights for your logo are granted once the outstanding invoice amount has been paid in full.

Eine Person im weißen Blazer hält ein beige-farbenes Notizbuch in den Händen und bindet ein schwarzes Satinband darum.

Achieving more together

Let's take your brand to the next level!

Together with my curated network of partners, we develop a brand presence that convinces through substance and creates long-term impact, and reaches exactly the people it is meant to reach. Authentic. Refined. And resonant.

Start working together