BRANDING
ULME777
Moments of happiness in the magic of nature
An exclusive forest venue for truly exceptional events.
Some places touch us before we even understand why. ULME777 is one of them – rooted in family tradition, carried by gratitude, and brought to life by the vision of sharing happiness. As an exclusive forest location in eastern Austria, it invites you to rediscover the silence of nature. Surrounded by its pristine beauty, special moments are created that resonate deeply and linger as lasting memories.
Here, the magic of the moment becomes tangible. What truly matters is revealed: genuine connection, mindful presence, and the joy of celebrating together. Because true happiness feels complete only when it is shared.
From strategy to implementation
For ULME777, a holistic brand identity was developed – one that unites depth, emotion, and aesthetic clarity. Inspired by the founder’s personal story, an authentic brand narrative was created that embodies the values of this unique place and reflects the brand archetype of the Lover. The result: a distinctive identity that conveys naturalness, elegance, and emotional connection – all expressed with subtlety and attention to detail.
SERVICES RENDERED:
Strategic Branding with positioning and brand architecture
Development of an emotional brand story
Definition of the look & feel for the website
Design of a high-quality booklet for prospective guest at the location
Concept and realization of posters for events beyond the mainstream – inviting people to enjoy nature
A logo that whispers rather than shouts.
The wordmark deliberately avoids gimmicks. It convinces with clarity, balanced proportions, and subtle sophistication.
The figurative mark tells a quiet story: a stylized elm leaf combined with the celestial number 777 – a timeless symbol of happiness, found endlessly in the veins of nature. In this way, the logo itself becomes the messenger of the brand – subtle, meaningful, and unique.
A visual concept rooted in the forest
The design language of ULME777 draws inspiration from the quiet strength of the forest: muted tones, natural materials, and clear lines. Lightness paired with timeless elegance creates space for individuality without arbitrariness.
The communication is warm, empathetic, and personal – just as the location itself welcomes its guests: with an open soul and a fine sense for what truly matters.
The ULME777 is not just a venue. It is a statement – for authenticity, conscious experiences, and the beauty of simplicity.
